Experience

Ad Pros (2025—2026)

As VP of Operations, I built the operational infrastructure that let the founder scale Ad Pros past himself. I designed the leadership operating system that shifted him from player-coach to CEO, eliminating him as the default escalation path and creating a peer accountability structure across department heads. I identified and cut 500 hours per month of operational drag (freeing up roughly 3 FTE’s worth of capacity, rather than hiring), compressed leadership overhead from 40+ vanity metrics to 9 core KPIs, and diagnosed $30k in redundant vendor spend across 8 overlapping platforms. I consolidated the tool stack to 3 core systems, negotiated enterprise pricing, and automated cross-platform workflows—delaying hiring needs and improving margins during a growth phase that would have otherwise required more headcount.

MX (2024)

I parachuted into operational chaos at a 100-person B2B agency and rebuilt the core infrastructure in 7 months. I redesigned pricing from reactive hourly billing to fixed-fee profitability, built forecast infrastructure from scratch (achieving 95%+ accuracy across 40+ enterprise accounts), and fixed broken cross-team coordination through process redesign—lifting internal collaboration scores 30 points and expanding profit margin 1.1 points. I also led one of four internal innovation task forces focused on collaboration effectiveness. The work turned a fragmented, firefighting culture into a predictable delivery engine capable of strategic planning.

BNY Mellon (2023—2024)

I was brought in to fix a creative request bottleneck that was drowning a 20-person omni-channel marketing team. I redesigned workflow architecture in Optimizely, lifted utilization 13%, and built the operational roadmap for their Adobe Workfront migration—turning a chaotic intake process handling 50+ weekly requests into a structured, scalable system ready for the next platform generation.

Celtra (2020—2023)

I led this AdTech SaaS company’s managed creative services department as VP of Creative Operations and was responsible for strategically aligned decisions in staffing, budgeting, services pricing and business development. Managing an independent P&L, I overachieved on revenue (115% attainment) and profit goals (130% attainment). I also introduced timesheet policies to calculate effort-based deliverable rate cards, increasing profitability and resource utilization insights.

My team won over 80% of new business pitches, exceeded revenue and profit goals, scored an average 9.6 NPS across all 750+ annual projects for clients like Adidas, Mattel, Spotify, NBCUniversal, Lululemon, Nike, Vimeo, and ranked as the department with the highest eNPS company-wide.

We also won the company’s “Most Innovative Team” award two years in a row, in 2021 and 2022.

Publicis (2015—2020)

As an Executive Integrated Producer and Program Management Lead at their New York City office, I launched a non-profit’s highly engaging career finder app for kids, letting them explore over 60,000 potential occupations based on their Holland Code (RIASEC) Test.

I also led all email CRM programs for Citibank, with its hallmark project of conceptualizing, redesigning, and building a new module account notification system, which enabled the back to send thousands of highly personalized emails and letters from just a handful of template modules, saving them a lot of money.

When Publicis won the Walmart account, I was one of the team’s first integrated lead producers, executing several campaigns as part of the agency’s digital transformation of the retailer’s advertising business.

Jenny Holzer (2015)

Jenny Holzer is an American neo-conceptual artist, who focuses on text-based works in public spaces, including installations, billboards, projections, and electronic displays. Her studio is based in Brooklyn, NY. I coordinated artwork production and installation with employees and vendors (e.g. for the NYC AIDS Memorial), and helped the artists explore new opportunities of expanding her work into digital spaces.

Ogilvy (2008—2015)

Starting out at the agency’s office in Zurich, Switzerland, and later transitioning to their headquarters in New York City, I project managed diverse agency teams to execute digital advertising campaigns and website launches.

Over more than 7 years, I got to work with many fascinating brands, like Aetna, Alfa Romeo, American Express, Barclays, BlackRock, British Airways, Credit Suisse, Dr. Oetker, DuPont, Famous Footwear, FM Global, IBM, Jaguar, Land Rover, Nestlé, Pfizer, Unilever, SwissLife, …and a few more whose names have since escaped me.

Career Start

Internships at Ogilvy (Germany) and Volkswagen (China) and a Master’s degree in Media Economics and Marketing (MBA) from Ilmenau University of Technology (Germany).