How I Think

Case Study

How I Eliminated Role Ambiguity in a 30-Person Creative Team

I inherited a career ladder and role cards format from my predecessor, which my team found to be ambiguous and hard to understand. Every other department also used a separate, unique framework. I set out to standardize and simplify my department’s career framework, and to set an example for the rest of the company. Read more…

Operational Thinking

Timesheets Will Never Be Accurate

Asking employees to track time spent against certain clients, projects, or task types often appears to be the logical solution when one wants to evaluate the profitability of their agency’s services. But does it yield reliable data? Read more…

Scenario

Diagnosing and Fixing Broken Agency Infrastructure

In this hypothetical case study, a small and growing advertising agency finds itself faced with multiple troubling pain points, among them a lack of strategic foresight, bottlenecks in its decision-making process, underutilization, vague client briefs, and a lack of automation and use of AI. Let’s play through a set of possible solutions! Read more…